SpiceBox Products Ltd. a Burnaby, BC based book publisher partnered with Netgenetix Media Inc. a Vancouver, BC based web design and applications development studio in January 2008. "When SpiceBox www.spicebox.ca made the decision to build our website we had looked at a number of companies to work with and found that Netgenetix www.netgenetix.com provided us with the best solution to fit our needs." SpiceBox wanted to create a new online marketing strategy that would showcase their creative book products that appeal to people of all ages, backgrounds and interests with an effective marketing message focused primarily on potential retailers and secondly the consumer audience.
"It was a pleasure to work with Paul and Jessica, and the team in the background at Netgenetix. They listened to our requirements and objectives, and sat down with us time and again to come up with a solution that wouldn't break our budget," said Garret Chan, Creative Director at SpiceBox Products Ltd. The success of the website comes from a balanced design incorporating a clean menu system, and the appealing aesthetics for the corporate audience. One of the highlights of the web site is a product catalog which provides users with colorful product images and detailed descriptions to draw attention to the quality and value of the product. The catalogue is conveniently delineated by subject of interest. Also included on the site is Where to Buy page listing the various retailers of the Spicebox products which tells users where to shop for these highly designed book-plus products. Additionally, a friendly FAQ section helps online users learn more about the products and this sits well with the SpiceBox executive who want to get their message out more clearly.
A key winning element for the SpiceBox Marketing Group is the integration of Zowie CMS™ a Content Management System www.zowie-cms.com developed by Netgenetix Media. The powerful simplicity of Zowie CMS™ allows SpiceBox's marketing team to edit, update, and change the website content when needed in a proactive and timely fashion.
Mr. Chan went on to add, "Through ongoing communication we were able to see the development process through from beginning to launch date efficiently and problem free. We are very happy with the final results and I would recommend the team at Netgenetix to any company looking for a customized web solution."
"The SpiceBox website design and development was a project the Netgenetix team was happily wrapped up in. Through the open dialogue with Garett Chan and his team we were able to create the digital presence they were after, and provide the self-maintained editing capability that SpiceBox had long dreamed about," said Paul Knox, Sales + Client Services at Netgenetix Media Inc.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals. 
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Bringing Back Simple! - Zowie CMS™ Version 2.0 (http://www.zowie-cms.com)is soon to be released for Spring 2008 with upgraded functionality and added features. For the past 7 years, Netgenetix Media has developed in-house custom Content Management Solutions for their clients. Zowie CMS™ was released this past October 2007 as the newly branded CMS based on that experience. The added features for Spring 2008 include Drag and Drop site layout functionality, an auto-generated site map function, a page template selector, a site-wide content editor, an upgrade to the administrator's permission settings, and versioning control.
The Drag and Drop site layout functionality provides a simple drag and drop of your site pages effectively repositioning them in the web site, the main navigation menu, and the site map. The newly added functionality of Auto Generated Site Map updates is a great addition, especially considering the new flexibility to drag and drop web site pages. With the auto-generated site map, your updates are reflected accurately in the site map every time you make changes to your web site. With the Page Template selector you can choose from (and even switch between) multiple web site template page layouts when modifying or creating new content, providing numerous variations of content blocks within your site. The Site-Wide Content editor allows you to change a common piece of information just once (for example, content in the footer of your web site) and have those changes appear across the web site. With the Administrator's Customized Permissions tool authorized secure users can be allowed to edit content and page properties of all pages, be restricted to just the content on one page, or anywhere in between. Versioning control allows you to create multiple copies of a particular web page, with the ability to publish alternate versions. This flexibility allows you to plan ahead for your web site content, and even specify roll out dates for content well in advance, to auto-publish new content at the appropriate time.
Looking ahead Zowie CMS™ Version 2.0 can be custom integrated with our web specific modules such as Photo Galleries, an Email Marketing Campaign Newsletter Manager, a Document Management System, and an Events Calendar. Other features in the Zowie CMS™ roadmap include member-only web site content, form submission management, editable form administration, and a site search engine.
Contact us today to find out how Zowie CMS™ (http://www.zowie-cms.com)can help you achieve your business goals for your website.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Urban Recreation, a Vancouver-based Sport and Events Management company, has just launched a web 2.0 makeover of their website. Key elements include a user customized drag-and-drop interface for members, design toggle between a sport-focused design to a social-focused look-and-feel, new advertising opportunities, and a content rotator that targets website visitors with fresh and relevant content.
Urban Recreation originally came to Netgenetix in 2006 with a project to create a new brand identity, including logo design and website design and development. The focus of the project was the migration of the member registration and payment process from over-the-phone to online ecommerce management for their 10,000+ members. Other features of the project include photo gallery administration, email campaign management, and a custom content management system.
The project was hugely successful. "They listened closely to our needs and have provided insightful and practical web-based solutions to overcome our obstacles. This evolution in how we do business has resulted in streamlined processes that allow us to grow our business while saving us a tremendous amount of time and money every day." said Steve Laing, Managing Partner, "The success we have achieved in this short time has opened up our eyes further to the possibilities of the web and we are seriously taking advantage of it!"
The first phase of new project aimed to build upon this solid base by promoting Urban Rec's new social focus, as well as enabling new sponsorship opportunities. The website was modified to have a new toggle between two alternate homepages: the original red sport-focused design, and the new blue social-focused design. The site design was also modified for new ad zones and new featured treatment of sponsor logos. A content rotator was developed to drive relevant and timely content to the homepage, to encourage website visitors to click through to other areas of the website. This rotator was integrated with the CMS to allow a publishing schedule for each item featured in the rotator, as well as a tool to measure the click through success for each featured promotion.
The second phase of the project focused creating additional value for the website visitor by offering user-specific content and enhanced usability. Members can now login to a customizable member dashboard to find out information regarding their registered leagues, tournaments, events, and parties. Rather than searching the site to find out their league schedule among the sitewide listing of schedules, their user-specific schedule is now available via their dashboard. Members can expand and collapse dashboard information, and drag and drop page elements within the dashboard. The next time they login, the system will remember their customized preferences. Other features of the upgrade focus on streamlining website administration efforts with new member and registration reporting tools and upgrades to the sports league management system.
Urban Rec's new upgrades were launched successfully March 6, 2008. www.urbanrec.ca
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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The Alaska Highway Aboriginal Pipeline Coalition (AHAPC) is a non-political, community-based, non-profit society based in
The AHAPC sought out Netgenetix with plans to create a brand new website. The organization’s primary goal is to serve as an informational resource to communicate to their First Nations audience. As such, the new website will provide one central place for visitors to come to learn about Pipeline Project updates, stay informed about the activities of the AHAPC, and search for information on the Pipeline Project. Accordingly the site features press releases, a glossary of terms, a calendar of events, and a searchable document library. The website will be edited and kept up to date with Netgenetix’s in house content management software, Zowie CMS™, as well as a custom calendar application, and an online document management system (DMS).
The AHAPC sought a design that would convey the message of the website as a comprehensive reliable up-to-date resource that can be trusted. The design needs to have an informational focus that is professional, while still personal and engaging. The design also needs to reflect its cultural context of First Nations values. This theme is demonstrated with earth tones for integrity with the environment, as well as symbolic imagery, such as a featured feather throughout the design. Striking landscape images also reinforce the environmental context, while the people-focused photographs relate the story of the First Nations as a community.
The site is currently in development and will launch in April 2008. www.ahapc.ca
http://www.netgenetix.com is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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SpiceBox Products Ltd. is a Burnaby-based book publisher that has carved out its own niche in the book-plus publishing industry (packaging a book with a component item). They produce a range of products for both adult and juvenile markets and their topics range from early education to home and garden.
SpiceBox came to Netgenetix in January 2008 with a project to create an online presence that will integrate their product focus with their marketing message. Their current site is a simple splash page that does not clearly demonstrate their product focus nor does it convey an effective marketing message for the creative book publisher. The web site visitor is left wondering what the company is and what it does.
The business strategy of the new web site involves effectively promoting SpiceBox's creative book products with a B2B focus on potential retailers, while also engaging direct consumers as a secondary audience. As such, the site needs to appeal to this hybrid of retailer and consumer audiences. It also needs to effectively showcase products targeted for both children and adults.
Inspiration for the SpiceBox web site will balance playful design elements, clean layout and organization, user-focused information architecture, easy navigation access to the product catalog, and appealing aesthetics for a corporate audience. The design theme will be engaging and creative, while professional and informative.
The new SpiceBox web site will be integrated with Netgenetix's in house content management system, Zowie CMS. The new site will be launched in April 2008. www.spicebox.ca
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Pickup Hockey is an online community for NHL Hockey fans (http://www.pickuphockey.com). The site is enormously popular, with a base of over 100,000 members, and 8 million page views in October 2007. Part of this success can be attributed to effective SEO, which finds PickupHockey consistently within the top few rankings for search terms such as "free hockey pools". However, the success can also be attributed to the value the site provides, because once visitors find the site, they stay and become members.
At the heart of the site is software that allows fans to manage hockey pools. This software includes email notification of pool statistics, a chat room between fellow pool members, and sophisticated management of the pools themselves. The site is informational and community oriented, so the design focus needs to be in balance with easy access to the site features via the homepage: recent blogs posts by noted fantasy hockey personalities, active forum topics by fellow members, the latest NHL scores, upcoming NHL schedule, hockey news articles, and login access to the hockey pool manager software.
PickupHockey underwent a recent rebranding that included a new logo design, and a redesign and reorganization of the homepage. The new logo design is bold and clean, offering easy recognizability, as well as a memorable effect for the site's name. The homepage design theme is gritty: mix of rough edges and smooth lines; compartments of information; masculine colors of black, grey, blue, and orange; & stylized images of hockey players. This theme is ideal for the target audience, and reinforces the branding of the site for its visitors.
Future upgrades include new features for the upcoming playoff season in April 2008.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Potential Squared, a UK-based management consultant organization, approached Netgenetix last Spring with a project to define their brand identity. As a company that specializes in human resources consulting for leadership, organizational effectiveness, and management development, Potential Squared needed a brand image that could convey success, growth, and trust. It was essential that this image could be effectively conveyed across all aspects of the project, from logo design, to print material, and to website development. The new website, complete with Netgenetix's in house content management software, was successfully launched last August.
"Netgenetix consistently exceed expectations. Their communication is exceptional. They consistently delivered on schedule. Their advice is valuable and accurate. Leigh and his entire team are highly professional. They are friendly, approachable and a real pleasure to work with," said Annalisa Hunter, Company Director of Potential Squared, "Netgenetix displayed their creative flair by producing a strong image for us. Netgenetix's website content management system is easy to use, and puts control of content and updates firmly into their client's hands. In addition to the design and web build, Jessica Doig provided invaluable advice and direction in terms of search engine optimization."
Potential Squared has experienced tremendous growth and success that has in turn inspired new web projects. The organization is currently writing new content that will be geared to a particular geographic audience. The current UK site will become the dedicated Europe and Asia focused website, while a new US site will focus on North American content. A GEO IP database will be referenced for the website to automatically redirect a website visitor to the appropriate site based on their region of their IP address. Website visitors will also be able to toggle between the alternate sites from the website menu. Both sites will feature the consistent design and information architecture of the current site, while highlighting the most relevant content for that particular audience.
Potential Squared's other current projects include expansion of their website content and launching a Corporate Blog. Their website content will soon feature a dedicated section on Corporate Social Responsibility, including a Client Charter, Employment Practices, Community Charitable Partnerships, and Environmental Support Policies. Their new Corporate Blog will be designed to match the branding of the website. It will be available online to authorized readers, to serve as a secure and effective means of sharing ideas between their consultants.
Netgenetix is proud to partner with Potential Squared as they continue to expand their online presence. www.potential2.com
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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One West Property Corp., a Vancouver based diversified real estate company, contracted Netgenetix Media in December 2007 to improve their world wide web search ranking by providing analysis and recommendations for web site search engine criteria. Michael Metcalfe, President, wanted to amplify the visibility of One West's corporate web site www.onewest.ca to promote their property management services to local Realtors and Property Owners in the Downtown Vancouver, market.
The SEO upgrade is a five phase project: establish SEO baseline, define search criteria, make web site changes, notify search engines, and measure SEO success. The first step required the establishment of a baseline of the web traffic and site performance to help measure ROI. The second process was defining their industry's relevant keywords for effective search engine crawling of their industry, geographic location, and core business. Once the keywords are defined, they were added to the site. It is critical to incorporate keywords throughout the page content, not just within the page metadata. Unique page-specific metadata was recommended and implemented for all the site pages. Other changes included adding a sitemap, incorporating footer text and navigation links, seeding keywords throughout the site content, adding alt tags to all images, and adjusting file naming conventions to include relevant keywords. The SEO changes were made and the search engines and directories were notified. At 90 days out the success of the project will be compared against the earlier baseline.
One West's SEO upgrade was launched December 29, 2007. www.onewest.ca
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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