Netgenetix Media is proud to announce its collaboration with the BC Sports Hall of Fame to bring interactive BC sports exhibits to communities in BC. The installation of the new roof at BC Place provides the BC Sports Hall of Fame with a tremendous opportunity to showcase the stories of BC's incredible sporting accomplishments with the entire province. The BC Sports Hall of Fame Community Experience consists of artifacts displays, sport images, moving images and activity stations. Now due to a new partnership with Netgenetix Media, the BC Sports Hall of Fame Community Experience will be able to provide a unique sport based souvenir.
"Our partnership with Netgenetix Media provides the BC Sports Hall of Fame with high impact interactive experiences and is the ideal way for us to continue our vision of Honouring the Past and Inspiring the Future during this unique time in our organization's history" shares President and CEO Sue Griffin, "British Columbians have been visiting the BC Sports Hall of Fame for decades, now it is our turn to visit the great communities of BC."
Of the partnership Netgenetix CEO Leigh Byblow says, "We're thrilled to see our social media technology used to promote the BC Sports Hall of Fame. The hall is an amazing place for athletes of all levels, and to know that our Sports Card Creator system will help the dream of athletic excellence reach deeper into the minds and hearts of these determined people is inspiring to all of us at Netgenetix."
Netgenetix Media will be providing the BC Sports Hall of Fame with interactive and experiential technologies to enhance a variety of outreach events. To name just a few:
Canada Day celebrations at Canada Place: July 1, 2010
The July 1st Canada Day celebration at the Vancouver Convention Centre will prove to be an exciting event to debut the BC Sports Hall of Fame's new interactive exhibit. This exhibit was developed in collaboration with BC Soccer and the Government of BC's 'Act Now' program, which encourages healthy living through physical activity.
Large scale exhibit at the Pacific National Exhibition: Aug 22-Sept 6, 2010
2010 marks the PNE's 100th anniversary, and Netgenetix Media and the BC Sports Hall of Fame are excited to be taking part. Open from August 21st to September 6th, the PNE expects over one million visitors, and the BC Sports Hall of Fame invites each of them to visit their exhibit, which will highlight historic events and moments in BC sport. Netgenetix Media and the BC Sports Hall of Fame are proud to be honoring the past and inspiring the future.
BC Sports Hall of Fame's annual Banquet of Champions: Sept 16, 2010
The BC Sports Hall of Fame will be hosting their 42nd annual Banquet of Champions at the Vancouver Convention Centre, during which nine individuals and one team will be formally inducted. Induction recognizes excellence in sport, contribution to sport and the impact on sport in British Columbia, in the categories of athlete, team, builder, and pioneer. Interactive media displays will aid in the celebrations, allowing attendees to get hands on experience with the inductees and their accomplishments.
About the BC Sports Hall of Fame and Museum
The BC Sports Hall of Fame, a non-profit society, is the 'go to' organization for BC sport heritage. For over 40 years, we have honoured BC's teams, builders, athletes, pioneers, and media through the annual induction ceremony, The Banquet of Champions. To date 310 individuals and 52 teams have been inducted onto the BC Sports Hall of Fame. The collection of the BC Sports Hall of Fame and Museum includes over 25,000 artifacts and 20,000 archival documents representing 100 years of sporting accomplishments in British Columbia. In everything it does, the BC Sports Hall of Fame honours, educates, and inspires through the Hero In You© educational program.
About Netgenetix Media
Netgenetix Media, a Vancouver-based technology company, is celebrating its 10 year anniversary in 2010, and is proud to be involved with the BC Sports Hall of Fame's efforts to promote BC sporting accomplishments in local communities. Netgenetix Media's goal is to create memorable immersive experiences which enable their partners to forge a positive emotional connection with their audience.
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Netgenetix is thrilled to collaborate with Telus World of Science for a special event this Friday, June 18th. This partnership builds of the legacy of successful collaboration for interactive educational games that were developed by Netgenetix for Science World’s Bodyworks exhibit and Engaging Science program. These games were a hit with the audience and won the Exploratorium Museum of Science's Award for Top 10 Cool Educational Sites!
Science World After Dark is an adults-only evening that includes an interactive Improv Show, a creative Adult Science show, a beer and wine bar, and full access to the building’s galleries and special exhibits. The events will be held once per month throughout the summer. The evenings are designed to promote Science World as a place to engage, learn, and play, for adults as well as children.
Netgenetix is providing 6 ePostcard terminals to the event on June 18th:
- 2 video ePostcards: using an engaging touch-screen interface, visitors record a video message to share with family and friends by email and social media.
- 2 photo ePostcards: visitors select their favorite Science World photo, take their photo and type their message to personalize their ePostcard before sending.
- 2 Sportscard ePostcards: visitors take their photo, select their sport (football, soccer, baseball, or hockey) and enter their stats. From the website, they can print off their sportscard as a keepsake of the event.
Recipients of the emailed ePostcard messages will click through to view their message at a Science World mini-site. From the website, they can further share their message with social media or click back to the Science World website to learn more about future events and current exhibits.
The benefits of the collaboration for this Friday’s event include:
- Provide engaging interactive experience for visitors at the event
- Build awareness for Science World for adult audience that receives ePostcards
- Collect data metrics on use of terminals and sharing via social media
- Build opt-in email database of attendees to the Science World After Dark event
- Drive visitors to the Science World website to learn more about the museum
- Generate user-created unique content of visitors having a fun time at the event
- Promote current exhibits (Treasure) & upcoming exhibits (Bodyworld)
Advance tickets can be purchased or tickets can be purchased at the door. To learn more, visit Science World After Dark. Come on out for a fun evening of interactive entertainment.
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Netgenetix Media is proud to announce its partnership with the BC Soccer Association to bring interactive soccer exhibits to the BC Soccer World, a feature zone at the Canada Day celebrations at Canada Place festivities on July 1st. BC Soccer World is a team effort between BC Soccer, Canada Place, community partners KidSport (Sport BC), ActNow BC, SportMed BC, the BC Sports Hall of Fame and Washington State Youth Soccer, and sponsors Ubisoft, Netgenetix, EarthSport and the Williams Health Group.
The event will transform the Exhibit Hall B under the iconic white sails at Canada Place into a soccer zone of fun, fitness and friendship with a center court surrounded by several activity zones. With an expected 175,000 attendees this year, the July 1st Canada Day celebration at Canada Place will prove to be an exciting event to debut BC Soccer World.
BC Soccer World has partnered with Netgenetix Media to showcase soccer-themed digital media at the event. An interactive glass touch wall will allow visitors to learn about BC Soccer World and its partners in an entertaining, interactive and informative manner. A green screen video postcard experience will allow visitors to become a part of the action, enabling them to create a video of themselves engaged in dramatic soccer action with players from around the world. Visitors will then upload their video to the web and share it with their friends and families via social media.
BC Soccer is the largest provincial sport organization (PSO) in BC and the third largest soccer specific PSO in Canada. It believes in the power of soccer and looks to develop the game by emphasizing its benefits of active and healthy living while supporting its member clubs, districts and leagues to strengthen and unite their local soccer community.
"We are very excited to partner with Netgenetix for BC Soccer World as part of the Canada Day at Canada Place celebration. Merging their exciting interactive technology with the universal passion of our global game is an opportunity we simply could not pass up.” Bjorn Osieck, Executive Director BC Soccer Association.
Netgenetix Media, a Vancouver-based technology company, is celebrating its 10 year anniversary in 2010, and is proud to be involved with the BC Soccer and BC Soccer World. Netgenetix Media’s goal is to create memorable, immersive experiences which enable their partners to forge a positive emotional connection with their audience.
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On April 1, 2010, Netgenetix Media celebrated our 10 year anniversary! We’ve come a long way in 10 years from our inauspicious beginnings as a small web business. Our recent successes with our interactive displays during the Vancouver 2010 Olympic Games was an excellent way to mark this milestone.
We also decided to have some fun as a team, as we believe that a team that plays together stays together – and stays innovative, creative, and collaborative.
The team worked together to plan 3 surprises for our CEO:
- a retrospective video that highlighted the journey the team has been on the last 10 years, as well as the many outtakes from our testing process with our personal video terminals. It is amazing how many laughs a team can have from testing their own product!
- a yearbook that featured congratulatory messages from key clients, vendors, and collaborators – as well as humorous team bios and candid photos. Many thanks for all the heartfelt messages - and for helping to keep the yearbook a surprise until the big day!
- 12 symbolic gifts that were each presented by a different staff member to tell a story and reflect on 10 years in business. They were gag gifts, but with the most sincere of sentiments.
These gifts and reflections included:
- Jessica Doig, our VP, presented ‘Entrepreneur’s Magazine’ as a symbol of the start of this journey. It takes great courage and gumption to be an entrepreneur.
- Eric Mui, our Technical Director gave some funny little people figurines – to symbolize how the business flourishes with the ‘right people of the bus’ – without the team, there would be no Netgenetix.
- Rebekah Renford, our Junior Project Manager, presented a skipping rope as a reminder of the hoops that we have all had to jump through on our way to success. • Adam Cullen, our Senior Developer, gave a Yo-yo , as you have to learn new tricks, and sometimes tricky new talents, to survive in business.
- Alistair Wang, our Network Administrator fittingly gave a box of band-aids, emblazoned with the message ‘keep calm and carry on’, to symbolize that the 10 years haven’t been easy, but when you learn from your mistakes, it makes you stronger. You just have to pick up and keep going.
- Justin Williams, our Senior Designer, presented a lego set of a helicopter to show that you can have fun at work when you can build cool things together as a team.
- Monica Buck, our Production Director, gave guitar key toppers (keytars) to symbolize how business flourishes when there is a balance of work and personal life, since our CEO, Leigh, has learned to play the guitar in the last 3 years.
- Thomas Hepburn, our Business Development Director, gave ‘speech bubble’ sticky notes to represent the importance of all the intense discussions and enlightening conversations – and the role that they have played in shaping Netgenetix’s future.
- Bridget Magnus, our Project Manager, gave a tape dispenser that is shaped to be a women’s high heel shoe to show how business has flourished with a balance of men and women in the office.
- Patrick Gorry, our Product Development Director, presented a laptop light to symbolize the bright ideas (and long nights) that have made Netgenetix what it is today.
- Diedre Fiest, our Office Administrator gave a bell hop bell to symbolize how the key to success has been learning to delegate!
- Lastly, Patrick O’Neill, our Production Coordinator, presented a hammer decorated with flowers to symbolize the process of building a strong company – and how that company flourished when we ventured into the physical realm with our tools and creativity!
As represented by the Netgenetix tree in our branding: ‘Don't be afraid to go out on a limb. That's where the fruit is.’ (H. Jackson Brown Jr.)
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The Olympic and Paralympic Torch Relays of the Vancouver 2010 Games set the stage for the largest event in Vancouver’s history. The touring exhibition featured a elaborate route that the torch would travel throughout Canada. This route allowed people in remote communities across the country to be touched by the Olympic and Paralympic spirit in the lead up to the games. Community celebrations were planned along the Torch route, celebrations that included interactive technology exhibits from major sponsors, including RBC and Coca-cola.
As the host province for the games, the British Columbia government contributed a interactive exhibit that travelled with the relay for all sites that were located in BC. Initially based in a 15x15 tent, and later in a branded trailer, the technology needed to be portable, durable for repeated use over an extended duration of time, and able to be set up in less than two hours. The event dates were October 30th-November 3rd, 2009 and January 20th-February 12th, 2010 and March 6-12, 2010. The tour ended with a 24 hour celebration in Robson Square on March 12, 2010.
Working with Pace Group, Netgenetix was the interactive technology provider for the British Columbia government. The exhibit for the Province of BC focused on interactive technology that would encourage visitors to feel part of the Olympic and Paralympic experience. People could record personal video messages with the theme ‘Welcome the World to BC’ for the Games. Our video terminals featured an engaging touch-screen interface and were mounted at variable heights to allow for access for a range of individuals including children and the disabled.
These messages helped people demonstrate the pride of the home province to visitors from around the world. The best of the recorded messages were later displayed at the center of the action, projected on the side of the Sears building, at the Robson Square Celebration Site. The videos were displayed in front of a map of the province, showing the origin of that particular message. Thus, the video terminals allowed the Province to complement their ad campaign of ‘You Gotta Be Here’ with genuine user-generated content of the same theme!
The exhibit also showcased the beauty of BC with tourism footage of the province displayed on large screen flat panel TVs. The video provided a more traditional technology piece to balance highly interactive terminals, and provided variety and interest for viewers as they walk in and through the tent or trailer. Netgenetix technicians travelled with the tour to provide technical set up and support, as well as playing a role as event representatives to encourage visitors to record their messages. “Thank you for your hard work in preparing for the Olympic and the Paralympic Torch Relays. The software was user friendly, the interface was sleek and the technicians were the best we’ve ever had.” Robyn Jones-Murrell, Director, Conferences and Special Events, Pace Group.
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The BC Canada Pavilion is located on the 4th floor of the Vancouver Art Gallery, conveniently adjacent to the Robson Square Celebration Site. The Pavilion serves as a destination for VIP guests, media and general public during the Olympics.
There’s something for everyone here, with a storytelling concept includes 4 distinct experiences for each of the wings of the gallery:
- Immersive Forest - A multi-sensory interactive ‘BC Rainforest’ experience
- Green Energy - A green gallery that showcases the best of BC’s technology
- Digital Media - A new media gallery that highlights digital media innovation
- Reception Space – An elegant hosting space, including a covered outdoor patio.
Working with key partners, Netgenetix Media provided interactive solutions for the Green Gallery:
3D Multisensory Theatre
The 16-seat multi-sensory 3D movie theatre system integrates state of the art sensory stimulation with custom 3D film content. The system highlights included 3D HD film, surround sound, time-triggered scents, wind simulation, lighting effects and vibration. The 3 minute film showcases ?Super Natural British Columbia? by following a BC family through an action-packed day of adventures around town ? shot in the first person perspective through the eyes of the father
Social Media Interactive Kiosks
The epostcard terminals empower visitors with the ability to create digital photo postcards to email them directly to their friends and family. Via a user-firendly touch-screen interface, visitors take their photo, enter their message, and send their Olympic dream postcard
Interactive Glass Touchwalls
The floor-to-ceiling touch-walls create a stunning visual that is also an interactive story of 4 leading edge BC businesses. Content for additional touch-screens includes an interactive floor-plan and a learning module about a sustainable building.
Multimedia Gallery
We were also involved deeply in the adjacent Digital Media room in a project management role. Netgenetix coordinated the content and technology development process involving many high-profile corporations such as Disney, Electronic Arts, Tangible Interaction, Company Policy, CIS, and Rainmaker. The room features a forest of digital light sticks, a timelapse video of the making of a large graffiti art exhibit (large format projection on a wall), and 3 interactive multi-touch cubes. Each of the touch-screen cubes features their own theme for collaborative play: an interactive 4-seasoned "Curious tree", a "play" themed cube, and a "making of" cube that features digital special effects in movies such as Invictus.
The experience of contributing to the BC Pavilion has been a highlight of the games. We encourage all to visit the Pavilion and see for yourself.
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The activities at Robson Square's Celebration Site are family-friendly fun, from photo ops, zip line, stages for performers, and a nightly 'Ignite the Dream' show. The square is also a hub for media and business, with live televisions broadcasts from the British Columbia International Media Centre, business programs at the 2010 Commerce Centre, special events at the BC Showcase and skating at the GE Plaza. Working with key partners, Netgenetix provided technology solutions that reinforce why 'You Gotta Be Here' in BC.
Video Vignettes
The zip line that crosses Robson Square has become a highlight of the activities at Robson Square. To keep visitors amused and entertain while they wait for their opportunity to zip across the square, viewfinders have been positioned along the path of the cue. When visitors look into the viewfinders, they watch promotional videos that showcase the beauty and scenery BC.
These videos, which were created from stock footage, promote eight themes:
- Be here for the snow!
- Be here for our award-winning wines!
- Be here for the peak experience!
- Be here for the Wildlife!
- Be here to make a splash!
- Be here for outdoor adventure!
- Be here for our world class cities!
- Be here for the rush!
'Front of the News' Green Screen Interactive Terminal
This terminal allows visitors to 'See Yourself in the Headlines' with a virtual newspaper theme. The photo experience, with the help of green screen technology, allows visitors to be integrated into the interesting visuals of the generated image. The green screen terminal features 3 photo background options, as well as a flat screen tv for visitors to preview their image. The system then prints their photo within a newspaper themed template for a souvenir of their visit to Robson Square.
Robson Square's Celebration Site highlights the spirit and enthusiasm of this province, and provides a positive experience with the 'You Gotta Be Here' brand for both visitors and hometown folks. It is an opportunity to build on what is known about British Columbia and reinforce the perception of British Columbia as a dynamic, creative, innovative player on the world stage. Netgenetix Media is proud and grateful to be a part of this experience.
IMMERSE. INTERACT. INSPIRE.
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Canada’s Northern House is a visitor’s center that showcases the Northern Territories. It is open in Vancouver from December 2009 until April 2010, with the highlight being the Winter Olympic Games in February 2010. The objective of the house is the promotion of the Northern Territories in terms of economic development, tourism, and arts and culture. The exhibit is a multipurpose 2 story space, which will includes a retail space, art gallery, performance space, and hosting venue for events. The location is compelling, on the corner of Hastings St. and Seymour St, in close proximity to Waterfront Station for visitors arriving into Vancouver.
Personal interactive experiences engage each individual in the experience, help people connect to a brand, and hopefully leave the consumer with a story to tell others. Social networking success shows that there is a desire for people not only to ‘live’ the experience themselves but to also connect with others in a shared experience. Working with the marketing and media partners of Canada’s Northern House, Netgenetix Media provided the following digital interactive solutions:
Personalized Video Message Terminals
The Personal Video Message Terminals allow visitors to record video postcard messages and then send them to friends and family. The video camera is be positioned to capture the background activity of the gallery itself. Beyond novelty, the terminals provide convenience to visitors who want to avoid expensive bandwidth costs to send video messages home from the Games. The friends and family receive a branded email with a link back to a mini-site to view the personalized video.
Green Screen Interactive Terminal
The Green Screen Interactive Terminal provides a video postcard experience that, with the help of green screen technology, allows visitors to be integrated into the interesting visuals. The terminals feature a touch screen interface to select the videos, as well as to send the video to their friends and family. Canada’s Northern House provides 2 video storyline options to visitors – Northern Lights or Create your own Arctic Adventure from 5 mini video clips.
The success of the venue to promote the Northern Territories can be quantified in numerous ways, including volume of foot traffic to the site, sales of merchandise at the retail store, popularity of the site as a hosting and performance venue, and cross-promotion of local art galleries. Additionally, digital initiatives can track usage of exhibits at the venue, collection of visitor data and demographics. However, the best measure of success is the popularity of the gallery with visitors to Vancouver, as evidenced by the perpetual cue to enter the building.
IMMERSE. INTERACT. INSPIRE.
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Netgenetix has been fortunate enough to build an impressive portfolio of work experience with key partners via the opportunity presented by the Vancouver 2010 Olympic Games. Examples of our technology solutions can be found at the following events during the games:
- Olympic Torch Relay / Paralympic Torch Relay: Visitors to the Olympic Torch Relay celebration sites recorded messages with our video message terminals at the Province of BC's activation. Visitors from all over BC shared why 'You Gotta Be Here', with featured videos to be displayed at Robson Square during the games.
- Canada's Northern House: Our technology at Canada's Northern House include epostcard video terminals, contest terminals, and a green screen 'create your Arctic Adventure' video experience. Visit 602 West Hastings at Seymour.
- BC Canada Pavilion: Visitors to the BC Canada Pavilion at the Vancouver Art Gallery can experience a 3D immersive movie experience of a day in the life of a family in BC, learn about innovative green energy technology via glass touch-screen interactive info-graphics, and send a photo epostcard to friends and family. Watch a sneak preview here. Visit 750 Hornby Street at Robson
- Robson Square: Whether watching videos via viewfinders while waiting your turn on the zipline or having your photo taken for the 'Front of the News' at a green screen photo booth, visitors will be engaged with the buzz of activity at Robson Square's celebration site at Robson and Howe.
Netgenetix Media has leveraged our knowledge of interactive design, web analytics, online solutions, and content development to become a leader in digital interactive design solutions. This natural extension of our expertise to the physical realm provides strategy, creativity, and technology to help our clients reach their customers in new and engaging ways. Our products enable visitors to interact with technology, immerse themselves in an experience, and walk away with a positive impression of our clients' brand.
IMMERSE. INTERACT. INSPIRE.
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